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I believe when the youth of today start making
advertising it will be a sensation. We all see advertising change before us,
and most recently it has change drastically, with online and mobile
advertising. These recent innovations were not available in the past,
obviously. Everything was more predictable - very streamline even - we new
where and how to expect advertising. Now with endless innovations being created
who knows what will be our next advertising opportunities. Currently mobile
advertising has yet to be mastered. Today’s generation of youth, who was up
rung with these technologies will understand them in a way experienced creative
from past generations do. Today’s youth connects and understand recent technologies in different
way than past generation. For example, a cell phone may be just a device for
older generations but for a youth it might be their world. With all the
countless innovations to come todays generation with definitely have many ways
to reach their audiences. They will not be limited to print and television.
Currently the advertising industry has branched out to the digital, with online
ads and mobile ad on smart phone. Youths are building tolerance to what they
don’t want to
see on a screen, therefore bettering their knowledge on what works and what
obviously doesn’t. The current rage of advertising on the web and on mobile phone
is a great choice to modernize advertising. But anyone using the web and even
their phone would agree on how pestering they can become. In a society of
wanting thing “here-and-now” and doing things in a finger snap, having ads allover phone
and computer screens creates headache. As of now we dislike advertising on our
personal items, but who knows maybe it will be different in the near future.
Once we figure out how to properly advertise on certain media.
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