Wednesday, September 5, 2012

Week 9 EOC: For Those Who Think Young


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I believe when the youth of today start making advertising it will be a sensation. We all see advertising change before us, and most recently it has change drastically, with online and mobile advertising. These recent innovations were not available in the past, obviously. Everything was more predictable - very streamline even - we new where and how to expect advertising. Now with endless innovations being created who knows what will be our next advertising opportunities. Currently mobile advertising has yet to be mastered. Today’s generation of youth, who was up rung with these technologies will understand them in a way experienced creative from past generations do. Todays youth connects and understand recent technologies in different way than past generation. For example, a cell phone may be just a device for older generations but for a youth it might be their world. With all the countless innovations to come todays generation with definitely have many ways to reach their audiences. They will not be limited to print and television. Currently the advertising industry has branched out to the digital, with online ads and mobile ad on smart phone. Youths are building tolerance to what they dont want to see on a screen, therefore bettering their knowledge on what works and what obviously doesnt. The current rage of advertising on the web and on mobile phone is a great choice to modernize advertising. But anyone using the web and even their phone would agree on how pestering they can become. In a society of wanting thing here-and-now and doing things in a finger snap, having ads allover phone and computer screens creates headache. As of now we dislike advertising on our personal items, but who knows maybe it will be different in the near future. Once we figure out how to properly advertise on certain media.




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