Axe: Promotion

In my past post I have been talking about a commercial for Axe’s body spray. “Consider the media and methods you will use to create and render the type and images, keeping in mind how it will be finally displayed (seen by the audience) on screen or in print.” (Landa 136) For Axe’s promotion I will be making a commercial. The commercial will be marketed to men age 24 –34, ideally to bachelors and divorcees. The commercial will likely broadcast on a television stations and video streaming platform with popular show for men in the marketed demographic. Some ideal television spots would be during such show like: WWE Raw (USA), Workaholics (Comedy Central), Tosh.O (Comedy Central), Pawn Stars (HIST), American Dad (Adult Swim). These show are some of the most popular for men 18 – 34 years of age, according to The Hollywood Reporter. “Storytelling is a narrative format in which a tale is told to an audience utilizing voice, gesture, and/or imagery; we have the story, the teller, and the listeners”. (Landa 118) In my commercial I will storytelling to attract the audience and interest them in the Axe product. The story will be humorous just like the current “Axe Effect” campaign commercials. “How you visualize and compose your idea hinges on what you want say, how you want to communicate it, to whom you are saying it, and with what nuance.” (Landa 136) My commercial will communicate, like current ones,  implied irresistible attraction from women upon smell of the Axe scent. But in the new campaign it will not be extremely exaggerated as in the past, due to expected raise in mature and realistic sense of humor.