Axe: Analysis of Project in the Real World

To analyze my commercial in the real world I presented my commercial idea to ten different males that fell in the age rage of our new target audience. Surveyors were presented with a description of the commercial and a storyboard. Overall 8 of the 10 surveyors appreciated the commercial and agreed that it made them grow some  interest  for the product. Unfortunately, the other 2 of the 10 surveyors did not approve of the commercial. “The style you determine should be appropriate for the brand and for the core ad idea; for the audience, differentiate the campaign from the competition and add freshness.” (Landa 204) They mentioned, it seemed as if the the story did not fit the what it was presenting and also there was no WOW effect. Although all of the surveyors were not please with the commercial, 8 out 10 did enjoy it and claimed they were influenced by it. Therefore, the Axe Mock campaign was a success with its small scale of surveyors. But how would it hold up as an actual ad with a real audience. An audience less intimate with the commercial, unlike the surveyor in the small our small scale real world analysis.