“Conventionally,
a storyboard is used to plot out the key scenes intended to be filmed
for a motion picture, television program, animation, or commercial.”
(Landa 41) For
my commercial I will be making a storyboard, consisting of 10 of the
most important frames from the commercial.
“Drawing upon life experience may be one of the richest techniques for finding ideas”. (Landa 82) In my commercial I draw from the life of my target market and incorporate it into the finished ad. For the ad I have chosen the setting of a date in a restaurant. “In advertising, when you draw upon common experiences—funny, sad, bittersweet—people usually relate to them.” (Landa 82) Going on a date for most men in our new target market is what you would call a "common experience". "Showing is mimetic, directly visually or dramatically representing events; it is also called mimesis or scene." (Landa 110) The commercial will heavy on expressions, gestures, movement, etc. not talking. “Consider point of view—the viewer's position in relation to what he or she is looking at and from which angle.“ (Landa 175) The commercial would have a close point of view but not intimate. The commercial will start with a man (Joe) in his car. Joe grabs his shirt, brings it to his face and sniffs it. Joe make a dislike face. He shuffles through his car looking for something. He checks under the car seats, then in the glove compartment; no luck. Joe then stumbles across a school bag next to a skateboard, obviously from a younger male. He opens the school bag. inside he finds an Axe bottle. “A transition is the passage or progression connecting one graphic element or movement to another in a design, a spatial interval”. (Landa 173) Although in this occasion there is no graphic transition, the transition taking place is from the younger target market to the new "well aged" target market. Joe then sprays on the Axe sniffs and smiles. Joe reaches into his wallet and takes out a photo of a woman and tosses it into his car. Joe arrives at a table in a miscellaneous restaurant. At the table is a woman (Mary) in her late 20s. She is gorgeous, an "ideal" woman for her age. But she is wearing a high cut collared shirt, head band perfectly in place, hair neatly pulled back and tied into a pony tail, reading glasses, long skirt reaching her mid calves, shes wearing a thin gold necklace with a crucifix; she appears to be a "good girl". Joe and Mary begin to chat. They appear to be on a blind date. "It's nice to finally meet you", says Mary. "Same here", says Joe. The couple continue to talk but the audio fades away into a slow intimate soundtrack. We see them enjoying their conversation. But we see Mary changing in attitude. She seems to become very lustful. Her eyes go from open and alert to low and focused on Joe. Her body language goes from up and peppy to touchy and intimate. She seems more flirtatious and giggly. A clip of her sniff the air and smile. Joe and Mary in his car making out at this point. Mary breaks away from Joe's face and say, "Sorry, I’m usually not like this. I don't know whats gotten over me". Quick clip of Mary busting open her shirt. Axe product comes on, followed by slogan. Black out.
“Drawing upon life experience may be one of the richest techniques for finding ideas”. (Landa 82) In my commercial I draw from the life of my target market and incorporate it into the finished ad. For the ad I have chosen the setting of a date in a restaurant. “In advertising, when you draw upon common experiences—funny, sad, bittersweet—people usually relate to them.” (Landa 82) Going on a date for most men in our new target market is what you would call a "common experience". "Showing is mimetic, directly visually or dramatically representing events; it is also called mimesis or scene." (Landa 110) The commercial will heavy on expressions, gestures, movement, etc. not talking. “Consider point of view—the viewer's position in relation to what he or she is looking at and from which angle.“ (Landa 175) The commercial would have a close point of view but not intimate. The commercial will start with a man (Joe) in his car. Joe grabs his shirt, brings it to his face and sniffs it. Joe make a dislike face. He shuffles through his car looking for something. He checks under the car seats, then in the glove compartment; no luck. Joe then stumbles across a school bag next to a skateboard, obviously from a younger male. He opens the school bag. inside he finds an Axe bottle. “A transition is the passage or progression connecting one graphic element or movement to another in a design, a spatial interval”. (Landa 173) Although in this occasion there is no graphic transition, the transition taking place is from the younger target market to the new "well aged" target market. Joe then sprays on the Axe sniffs and smiles. Joe reaches into his wallet and takes out a photo of a woman and tosses it into his car. Joe arrives at a table in a miscellaneous restaurant. At the table is a woman (Mary) in her late 20s. She is gorgeous, an "ideal" woman for her age. But she is wearing a high cut collared shirt, head band perfectly in place, hair neatly pulled back and tied into a pony tail, reading glasses, long skirt reaching her mid calves, shes wearing a thin gold necklace with a crucifix; she appears to be a "good girl". Joe and Mary begin to chat. They appear to be on a blind date. "It's nice to finally meet you", says Mary. "Same here", says Joe. The couple continue to talk but the audio fades away into a slow intimate soundtrack. We see them enjoying their conversation. But we see Mary changing in attitude. She seems to become very lustful. Her eyes go from open and alert to low and focused on Joe. Her body language goes from up and peppy to touchy and intimate. She seems more flirtatious and giggly. A clip of her sniff the air and smile. Joe and Mary in his car making out at this point. Mary breaks away from Joe's face and say, "Sorry, I’m usually not like this. I don't know whats gotten over me". Quick clip of Mary busting open her shirt. Axe product comes on, followed by slogan. Black out.
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