Wednesday, August 1, 2012

Week 4 EOC: Women In Contemporary Advertising




For the most part I'm pretty sure everyone would agree that (for the most part) women in modern advertising are depicted as sex symbols; in one form or the other. More often than not, women in ads are captured in sexual situation, expression, and action. This notion is not just supported by advertising marketed for towards men, ads marketed for women are culprits as well. For some this may not see correct. I included some ads above to refresh our noggins. The first one is an ad for Gucci, this ad is for both men and women. You don't have to be a brain surgeon to understand that this ad may be more heavily marketed to men. I apologize in advance to any brain surgeons who may not understand this conclusion. The Bianco ad, also depicts the women in the ad sexually. This ad is a little more subtle but the messy hotel bed and the woman with no pants triggers the red flags. Even in an ad this for women, they still are "sexual". The last ad for Voodoo, is a little different from the rest. This ad unlike the rest shows the woman in charge, not the sex object but the seducer. She still stays a sex symbol, arguably in a much classier form. Seem as if no matter the target audience, women still remain the sex object.

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