Week 6 EOC

VW Type 3 Fastback Commercial

The Volkswagen ad for the Type 3 Fastback was made in 1966, apparently featuring (an extremely young) Dustin Hoffman. During this time American cars were large, bulky, and even decorative. Volkswagen came out with Fastback, unlike the beetle, it sported a much huskier frame; “American” frame size. The Fastback ad was (for the most part) mainly focused on it great size: larger body, roomy interior, and its dual “large” trunks. Although, the Fastback’s amenities did not fall short, seating four, an electric clock, wall-to-wall carpeting, air conditioned, powerful engine allowing a peak speed of 84 MPH, and hauled in 27 MPG. Oh “It’s pretty jazzy too”.  This ad was marketed toward the average American at the time. The Fastback’s new features made it comparable to an average American car. And made it much more considerable to less those “rebellious” Americans who chose not “parade around” in a Volkswagen Beetle.

Goodyear Tires with Tufsyn Rubber

The Goodyear ad for their tires with Tufsyn Rubber was broadcasted in the 1960s. In the ad Goodyear put their tires to the test, they drove the tires in an interesting in-city drive course: up stairs, through center dividing(?) speed bumps, through train tracks, off-road  gravel paths, making jumps, and (of course) driving on the street. Goodyear made there clearly made their point, “Goodyear tires with Tufsyn Rubber.. are tough.. real tough”. Based on the ad being very aggressive I would confidently say that this ad was marketed towards young men trough middle-aged men.