Week 8 EOC: Typography

Take Control. Make It Happen.

Take Control. Make It Happen.

Take Control. Make It Happen.

Take Control. Make It Happen.

Take Control. Make It Happen.

Week 7 EOC: Pitch

I will be doing a commercial for Axe deodorant spray. The commercial will be marketed to men.  The commercial will star a mid-heavy set male dressed in a filthy “wife beater” tank top.  His top will look obviously worn continuously for a number of days, it will be off white with dirt marks, food stains, and other contributing signs of wear.  He will also be wearing cargo shorts. Let’s call the star of the commercial Joe. The spot will open with Joe waking up in the morning. His alarm clock will go off and the time will be 11 AM. He will swing his arm over to turn the alarm off. The camera will pan out and show his room: messy laundry all over the floor, bed completely undone, cups of soda and candy wrappers litter throughout the room. Basically, Joe never cleans his room.  There is underwear tossed around the room, but to our surprise they are women’s panties. He gets out of bed and makes his way to the room. As Joe walks he begins to limp, there is something in his sock (the only sock he’s wearing). Joe looks down and digs through his sock to find what is bugging his foot. Out from his sock he pulls out a woman’s pantie. The pantie does not surprise him, as if he is used to it. He tosses his sock over his shoulder to gather with the other panties. Joe makes his way to the restroom. He urinates, a shot of it trickling down then a huge gush of it comes down into the toilet. As he attempts to flush it doesn’t. He then attempt to turn on the shower, with little success the shower only drips. Then he attempts the faucet, only drops come out as well. He looks into the mirror to check his appearance. Then he lifts up his arm to smell his armpit to check for BO, he makes a disgusted face to express the bad odor. Joe reaches in to his bathroom drawer and pulls out a can of Axe. He sprays it on his armpits. He then cups his hands to check his breath, he makes the same face at his armpit odor. He comes up with a solution. He sprays the Axe in his mouth, to his surprise the spray tastes horrible. He gets into some sort of tantrum and falls to the floor. Joe gets up and checks his can of Axe, its empty. He closes his front door. Joe begins to walk down the street. As he walks down the street he brings with him a big cup of soda. On his way down the street he walks past a woman. Joe calls outs to the woman and says, “What’s up sugar”? Then he wipes snot from his nose with his hand. But what the women sees is completely different. As she walks past Joe she gets a whiff of his scent, the Axe spray. Her view of Joe changes, Joe then is seen nice and tidy. He is wearing a button-up shirt, tie blazer, pants and all. She hears Joe say, “What’s up sugar”? But she hears him say it with a suave voice. As she passes him she says, “Wait”! She Grabs hand. Joe and his new woman friend arrive and walk into a store. As they walk into the store a woman walks past them, gets a whiff of Joe, turns around and says, “Hey”! Joe then grabs a new can of Axe, pays for it. Joe then sprays some more Axe on his armpits. Close up on his woman friend’s face smiling. Then a short clip of Joe’s front door closing will end the commercial.  The door will blur out and the Axe can will fade up. The Axe can will be shortly introduced, short description and slogan. The door will open slightly. A hand will come out and place a sock on the door knob. Then fade to black. 

Week 6 EOC

VW Type 3 Fastback Commercial

The Volkswagen ad for the Type 3 Fastback was made in 1966, apparently featuring (an extremely young) Dustin Hoffman. During this time American cars were large, bulky, and even decorative. Volkswagen came out with Fastback, unlike the beetle, it sported a much huskier frame; “American” frame size. The Fastback ad was (for the most part) mainly focused on it great size: larger body, roomy interior, and its dual “large” trunks. Although, the Fastback’s amenities did not fall short, seating four, an electric clock, wall-to-wall carpeting, air conditioned, powerful engine allowing a peak speed of 84 MPH, and hauled in 27 MPG. Oh “It’s pretty jazzy too”.  This ad was marketed toward the average American at the time. The Fastback’s new features made it comparable to an average American car. And made it much more considerable to less those “rebellious” Americans who chose not “parade around” in a Volkswagen Beetle.

Goodyear Tires with Tufsyn Rubber

The Goodyear ad for their tires with Tufsyn Rubber was broadcasted in the 1960s. In the ad Goodyear put their tires to the test, they drove the tires in an interesting in-city drive course: up stairs, through center dividing(?) speed bumps, through train tracks, off-road  gravel paths, making jumps, and (of course) driving on the street. Goodyear made there clearly made their point, “Goodyear tires with Tufsyn Rubber.. are tough.. real tough”. Based on the ad being very aggressive I would confidently say that this ad was marketed towards young men trough middle-aged men. 

Week 5 EOC

Overview: One of my favorite super bowl ads is the VW’s The Force. The spot tells the story of a small child (or possibly an adult) wearing a Darth Vader consume. The child is going about the house trying to use “the force” to control objects and even his dog. Toward the end of the spot a man pulls into the driveway of the home in a 2012 VW Passat, the child then heads out to the driveway to attempt to use the force on the Passat. To his surprise he succeeded.. Well you guys well have to watch it to understand.  Google it or just hit play above!

Conclusion: I felt that the ad was intended for family audiences. The child made the ad cute, I would probably have to say that was for the women. The car is elegant with a slight hint of sporty. The fact that a man wearing a suit came out of the car and greeted his wife (possibly), well I would have to say that is for men. If this male professional, that looks average (not too stunning) is driving this Passat than why can’t I an average American. I also feel that the child’s playfulness may even reach out to the children watching the ad. Feels like an all around ad if in my opinion. I’m always a fan of Volkswagen’s mellow simplicity essence.

Week 4 EOC: Women In Contemporary Advertising

For the most part I'm pretty sure everyone would agree that (for the most part) women in modern advertising are depicted as sex symbols; in one form or the other. More often than not, women in ads are captured in sexual situation, expression, and action. This notion is not just supported by advertising marketed for towards men, ads marketed for women are culprits as well. For some this may not see correct. I included some ads above to refresh our noggins. The first one is an ad for Gucci, this ad is for both men and women. You don't have to be a brain surgeon to understand that this ad may be more heavily marketed to men. I apologize in advance to any brain surgeons who may not understand this conclusion. The Bianco ad, also depicts the women in the ad sexually. This ad is a little more subtle but the messy hotel bed and the woman with no pants triggers the red flags. Even in an ad this for women, they still are "sexual". The last ad for Voodoo, is a little different from the rest. This ad unlike the rest shows the woman in charge, not the sex object but the seducer. She still stays a sex symbol, arguably in a much classier form. Seem as if no matter the target audience, women still remain the sex object.