The “Bread is Life” ad was for the Italian bread company
BICE. The ad shows an assortment of bread thrown together, but three pieces of
bread are obviously more distinct than the others. These bread resemble a penis
and its neighboring testicles. The ad is definitely clever, but it should have
stayed as an idea in the mind of its creator. The ad seems to be marketed
toward a younger audience, probably 16 – 25+. But for those who do not belong
in that audience the ad may be offensive. Especially for parents and children,
you can only imagine the awkward conversaion, “mommy why does that bread look
like a…”. This ad may not be at the top of the unethical list(may not be an
actual list) but it definitely has its place.
The “The First Remote Ever Invented” ad is not for Eugene
Polley’s "Flash-Matic" remote(the ACTUAL first remote ever invented), the ad is
for Natan Jewelry. The ad shows a pair of female legs(I hope) crossed and two hands presenting a closed ring box to the legs. In the
other half of the ad are the same legs and hands, but this time the ring box is
open revealing an engagement ring and now the legs are open. This ad is real funny
and clever, the type that definitely needs a double take. But just because its funny doesn't mean its not offensive,
it may offend women spectators. And again, parents may be skeptical about their
children being influenced by this ad, it may send the wrong message. Nevertheless, the ad is
humorous.
The “Cheat On Your Girlfriend. Not Your
Workout” was an ad for Reebok. This ad should pretty much speak for itself.
This ad recieved tons of negative publicity. The ad was posted only at a Reebok
partnered gym in Germany. Eventually through pictures and videos the ad went
viral and received worldwide attention. Reebok then had the ad taken down and
apologized for them ever being up.
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